Move over, ordinary uniforms. Saudia Airlines is now in fashion. At Riyadh Fashion Week, the national carrier unveiled SV by Saudia, a bold collection that fuses streetwear vibes with corporate merch, all on the rooftop of the Kingdom Center Tower.
Designed by Mohammed Khoja, founder of Saudi label Hindamme, the collection brings Saudia’s iconic green and white palette to life with playful pops of blue. Think glossy green leather jackets, crisp sky-blue tracksuits, ribbed ombré knits, and varsity-style college jackets. From bomber jackets and joggers to polo shirts and jumper dresses, every piece strikes a perfect balance of style, comfort, and function—ideal for cruising the city or making a weekend fashion statement.
It’s the kind of collection that turns airline-inspired uniforms into runway-ready streetwear while celebrating Saudi creativity on a global stage.
Here’s the twist: the collection isn’t available for purchase just yet. But the SV Store website is live, and fashion fans can pre-register to be notified the moment it drops. Prices are still under wraps, so getting on the list is the smartest move if you don’t want to miss out. Check it out here: SV Store Pre-Registration
If you love streetwear, athleisure, and bold design, SV by Saudia is the hype you’ve been waiting for. Pre-register now, because this is one collection that’s flying off the runway fast!